Quiz on Markeing Manament

1. The trade union movement of any business is to deliver ________ at a profit. a. customer order b. products and serve c. improved quality d. customer demand e. products 2. Much of a chumps strength in consumer merchandises depends on ________. a. increase a professional product b. creating superior packaging c. ensuring the products availableness d. backing the product with engaging communication theory and reliable service e. all told of the higher(prenominal) up 1. ________ be basic human requirements ________ argon the ways in which we satisfy those requirements, and they argon shaped by our society. . Wants needfully b. Demands wants c. ask wants d. Needs demands e. Demands needs 2. Companies address needs by putting forth a(n) ________, a set of benefits that they offer to customers to satisfy their needs. a. brand b. observe proposition c. offering d. cross market e. demand 3. Under which of the following(a) company orientations toward the market range would we expect to align the better mousetrap fallacy? a. employment concept b. Product concept c. trade concept d. Marketing concept e. holistic marketing concept. 3.The ________ lays out the target markets and the value proposition that will be offered, base on an analysis of the best market opportunities. a. organizational formulate b. strategical marketing plan c. corporate tactical plan d. corporate representation e. customer-value statement 4. Market-penetration, product-development, and market-development strategies would all be examples of ________ strategies. f. concentric g. conglomerate h. flat i. intensive harvest-home j. integrative growth 5. Which of the following is one of the four cooking activities undertaken by all corporate supply? . defining the corporate mission l. establishing strategic business units m. assigning resources to each SBU n. assessing growth opportunities o. all of the above 6. The ________ identifies nine strategically relevant activities that create value and live in a specific business. a. value proposition b. value chain c. mission statement d. annual report e. coach-and-fours log 7. Several forces are driving companies to practice a higher level of corporate social responsibility. These allow in ________. a. rising customer expectations b. evolving employee goals and ambitions . tighter government enactment d. investor interests e. all of the above 8. One tralatitious depiction of tactical marketing activities is in terms of the marketing mix or four Ps. The four Ps are characterized as being ________. a. product, positioning, place, and price b. product, production, price, and place c. promotion, place, positioning, and price d. place, promotion, production, and positioning e. product, price, promotion, and place 1. A mission statement has as its primeval focus the product and how to make it. a. authoritative b. False Answer Key